Johnnie Walker Blue Label Ultra Secrets
Johnnie Walker Blue Label Ultra Secrets
Blog Article
The Ultra bottle is the results of a 5-yr quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging attainable while retaining the luxurious aura with the franchise and its Distinctive blend of whiskies, which contain ultra-unusual Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
This new, light-weight bottle can be a issue of exquisite attractiveness; but extra importantly, it demonstrates what is possible In relation to lightweighting glass. We will proceed making use of these learnings throughout our variety, taking much more progressive strides as we look to the way forward for Scotch.”
In line with our exploration, It is additionally believed being the globe’s lightest 70cl Scotch Whisky glass bottle at any time introduced to industry.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle continues to be established by adopting a exam-and-study design, developing and exploring devoid of limitation and imagining what the way forward for lightweight luxurious packaging could convey.
Our DRINKiQ programme aims to boost the 'collective consume IQ' by increasing community recognition of the results of Liquor and supporting dependable ingesting.
The reveal of Johnnie Walker Blue Label Ultra alerts the manufacturer’s dedication to innovation, with hopes that the ground-breaking design could inspire the more luxurious, light-weight, and lower-carbon whisky bottles of tomorrow.
In the midst of its 5 years of analysis, the brand name is granted a United kingdom patent4 also to persuade further development within the market – and in a primary for Diageo – a license for the patent will be available on a royalty-free basis to anyone on the earth who wishes to share in these discoveries.
Sure—this collectible version could be purchased online and shipped securely on your doorway with signature confirmation.
With fewer than 888 bottles introduced globally, Every single bottle is independently numbered and introduced in a very luxurious collector’s case.
“We didn’t really know what we were likely to have the ability to achieve once we set out to push the boundaries of luxurious, and The end result is something which several stated would not be doable.
5 years ago, Johnnie Walker established out with a selected ambition; to maneuver the spirits business ahead. Getting seen that lots of luxurious types had been heading in a different course – ‘sensitive’, as opposed to ‘large’ – the brand name sought to experiment with amongst its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all from the identify of progress.
“We took our vision to a workforce of pro glassmakers and all over a five yr test-and-learn method bit by bit uncovered how to make exquisite, lightweight glass. The complex issues that lightweighting offers led us to incorporate numerous design and style and manufacturing specs that we couldn't have envisaged Firstly of our journey; from your need of a tear fall condition which We've moulded more info to still mimic the enduring square type of Johnnie Walker bottles, to your addition of a protecting cage to allow for your spherical base, along with the hand-creating and filling of every specific bottle to prevent damages in manufacturing.”
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals
In whisky packaging, luxury commonly indicates major—Believe thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker desires to upend that considering and embrace the Idea that lithe is deluxe.
This is a a person-off bottle for now illustrating the artwork from the doable, like a style and design experiment and redefining lightweight as luxurious. We'll continue on to apply these learnings across the wider Diageo range.
That activity fell to Diageo’s worldwide design director Jeremy Lindley. Power and basic safety had been Lindley’s priorities, but function required to observe type. Right after Mastering that the Obviously strongest condition for glass may be the teardrop—The form it The natural way assumes when liquid—Lindley and his crew manufactured a teardrop with sq. sides, in a nod towards the typical Johnnie Walker silhouette.
With our dedicated give attention to presenting lightness across every single structure ingredient, we introduced a exact lattice stopper, a bamboo body along with a protective transportation box.